Ready to get fit over some heart pumping beats and tunes? That's the spirit! Zumba, the rigorous, yet amazingly fun work out routine that is sure to put curves back in your body after a baby has teamed up with Hip Hop DJ and artist - Lil Jon.
According to Market Watch:
Zumba Fitness, the global, multimedia brand that fuses fitness, entertainment and culture into a dance party lifestyle, is taking the fitness party to the vibrant nightclub scene. Today the company announced that it has teamed up with internationally renowned DJ Lil Jon to launch the first-ever Zumba Nightclub Series. The tour will combine the exhilarating party atmosphere of a Zumba dance-fitness class led by celebrity Zumba instructor Gina Grant, with the high-energy, turntable styling of Lil Jon for an amped up dance experience.
To celebrate the collaboration, Lil Jon has recorded a new track called 'Work'! Created to compliment the nightlife setting, Zumba professionals are more than certain that people who love to party will step out with fitness benefits on their mind.
So where did the merger between entertainment and fitness come from?
The launch of the Zumba Nightclub Series featuring Lil Jon and Gina Grant was inspired by a global trend where Zumba classes are being taught at nightclubs. Since these classes take place during off hours, when most nightclubs are closed for business, it opens up an entirely new revenue stream for the venues. Kicking off on April 9th and wrapping up on April 13th, the tour will be rolled out across four cities and six shows. City stops include:
April 9th - Wonderland Ballroom - Boston, MA
April 10th - Stage AE - Pittsburgh, PA
April 11th - Amazura - Queens, NY
April 13th - Bogart's - Cincinnati, OH