According to a survey conducted by the online dating website, sugardaddyforme.com, the main reason more than 1,000 single mothers joined the site wasn’t for gifts, or a new apartment or car, but for financial help for themselves and their children.
The company, which claims to be the world’s largest site for women seeking sugar daddies and vice versa, reports that 71 percent of the single mommies polled said their only, or main, reason for the joining the website was to receive money from men to support their households. Respondents also chose Halle Berry and Sandra Bullock as the single mothers they most admired.
A quick Google search of “single mom, sugar daddy” and you’ll find that this trend is more popular than one might guess. There are many websites, ads and services, catering to this growing sub-culture, suggesting it might not be as taboo as it once was.